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Crowdfunding pitch redesign

RedesignHealth & Wellness2025🇺🇸 USA
HTML/CSSChart.jsSquarespaceFigmaFinancial dashboardsInvestor calculatorEmbedded videoMobile-first

Overview

Complete brand and pitch-deck redesign for Valley Wellness's crowdfunding round on PicMii.

Where to find it

Visit site
Users
PicMii listed
Budget
$4.5k

+4×

Time on page

+280%

Conversion lift

+12×

Inquiries

Challenge

Original pitch page was generic Squarespace, converting at <1%.

Approach

Built a custom HTML deck with Chart.js financial visualizations and scroll-triggered animations.

Outcome

Time-on-page jumped 4×. Featured on PicMii's homepage.

Delivery timeline

  1. 1

    Discovery

    Wk 1

  2. 2

    Design

    Wk 2–3

  3. 3

    Build

    Wk 4–9

  4. 4

    QA

    Wk 10

  5. 5

    Launch

    Wk 11

1

Hero

Brand story with video and headline metrics.

2

Financials

Interactive Chart.js projections.

3

Invest CTA

Tier selector with PicMii deeplink.

Built with

HTML/CSSChart.jsSquarespaceFigma

What it does

  • Financial dashboards
  • Investor calculator
  • Embedded video
  • Mobile-first
“The team handled everything — design, development, and launch.”
R

Raffi King

CFO, Valley Wellness

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