On-demand vet for rural farmers
Overview
Connects rural cattle farmers with nearby veterinarians. Designed for low-literacy users with voice prompts and large icons.
3
Active states
60%
Voice usage
3m 12s
Avg session
Challenge
70% of target users had never installed an app. Standard UI patterns wouldn't work.
Approach
Voice-first navigation, oversized icons, single-task screens, and offline support for spotty rural networks.
Outcome
5k+ downloads across 3 Indian states. 60% of bookings come from voice commands.
Delivery timeline
- 1
Discovery
Wk 1
- 2
Design
Wk 2–3
- 3
Build
Wk 4–9
- 4
QA
Wk 10
- 5
Launch
Wk 11
Voice home
Tap & speak to find a vet — no typing required.
Map view
See nearby vets with distance and rating.
Health records
Track vaccinations and visits per animal.
Built with
What it does
- Voice navigation
- GPS-based vet finder
- SMS confirmations
- Cattle health records
“Designed for farmers who'd never used a smartphone before. The team got the brief perfectly.”
Vikas Reddy
Founder, PashuSevak
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