Groceries in 30 minutes
Overview
FreshBasket connects Saudi consumers with local grocery stores for 30-minute delivery. Features include barcode scanning for quick reorders, real-time driver tracking, and AI-powered shopping list suggestions based on purchase history.
26min
Avg delivery
68%
Repeat orders
2
Cities live
Challenge
Existing grocery apps in Saudi Arabia had 2+ hour delivery windows and clunky Arabic interfaces. Local stores had no digital presence.
Approach
Built a hyper-optimized order flow (3 taps to checkout), integrated with local store inventory systems in real-time, and designed a fully RTL-native Arabic interface with seamless English switching.
Outcome
40k downloads across Riyadh and Jeddah. Average delivery time: 26 minutes. 68% repeat order rate.
Delivery timeline
- 1
Discovery
Wk 1
- 2
Design
Wk 2–3
- 3
Build
Wk 4–9
- 4
QA
Wk 10
- 5
Launch
Wk 11
Shop
Browse categories with smart search and barcode scanner for quick adds.
Cart
One-tap checkout with saved payment methods and delivery scheduling.
Track
Real-time map showing your delivery driver's location and ETA.
Built with
What it does
- 30-min delivery
- Barcode scanner
- Smart reorder
- Live tracking
- Arabic/English
“Orixto delivered a world-class grocery app that competes with apps backed by millions in funding. Incredible value.”
Khalid Al-Saud
CEO, FreshBasket
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